Service

Analytics & Lead Tracking.

Most businesses have Google Analytics installed and still can’t answer "which marketing actually produces customers?" We wire the whole measurement system so you can — and stop wasting ad spend.

Get measured ↓ SCOPED AFTER A FIT CALL
Intermodal port and rail systems operating as one connected network
1730 / Software Vancouver, BC · Remote
Built for

Any business running (or about to run) ads, SEO, or outreach that wants to know what works — and owners tired of paying for traffic they can’t trace to revenue.

01 / Defined scope Analytics & conversion tracking setup 02 / Selected work Inspect selected work
03 / Commercial model Senior review · fixed-price gates
The problem

Built around the hard part.

  • Analytics is installed but no conversions are tracked
  • You can’t tell which channel, campaign, or keyword produced a lead
  • Ad spend goes out with no idea what comes back
  • Consent and privacy are an afterthought (or a legal risk)
What you get

A clear path to production.

  1. 01
    Analytics & tag manager

    GA4 and Google Tag Manager set up correctly — not the half-install most sites have.

  2. 02
    Conversion tracking

    Every lead — form, chat, call, booking — tracked as a conversion, tied to its source.

  3. 03
    Consent, done right

    Privacy-compliant consent (Canada or EU), disclosed and opt-out-able — not a legal liability.

  4. 04
    Google Ads setup (optional)

    Account, conversion import, tightly-targeted Search campaigns, and a negative-keyword list so you don’t pay for junk clicks.

Defined builds

Concrete scopes, typical timelines, and the work inside them. These are useful starting shapes, not packages we force onto your situation.

Explore all 50 build briefs →

Analytics & conversion tracking setup

A properly wired measurement system: GA4, Google Tag Manager, privacy-compliant consent, and conversion tracking that ties every lead back to the channel, campaign, and keyword that produced it.

Scope
Fit after discovery
Typical time
1–2 weeks
Open build brief →

Google Ads account & campaign launch

A Google Ads account set up the right way — Search-only, tightly-targeted keywords, a negative-keyword list so you don’t pay for job-seekers and students, conversion import, and budgets that match a real plan.

Scope
Fit after discovery
Typical time
1–2 weeks
Open build brief →

Landing page system for campaigns

A system for launching campaign landing pages fast: templates in your branding, wired to analytics, ready for A/B variants.

Scope
Fit after discovery
Typical time
2–4 weeks
Open build brief →

Why 1730

Senior by default

The people in the room are the people doing the work. Direct context, fewer handoffs, better decisions.

Built to be inherited

Clear architecture, maintainable systems, and practical handover are part of the product.

Real-world first

We design around imperfect data, operational constraints, human judgment, and what must still work on Monday.

Common questions

Before we begin.

What does the engagement include?+

The exact scope is shaped around the decision or workflow that matters most. Before work starts, we set out the deliverables, ownership, decision gates, implementation path, and what is explicitly out of scope.

Who will work on the engagement?+

A senior practitioner owns the work from diagnosis through delivery and reviews every deliverable. When the scope needs additional depth, we bring in vetted specialists and remain accountable for the whole engagement. If the work genuinely needs a large on-site team, we will say so before either side commits.

How quickly can we start?+

Most focused assessments and sprints can begin within two to four weeks. The first working session confirms outcomes, constraints, stakeholders, and the smallest valuable first release.

Can 1730 work with our existing team and technology?+

Yes. We work directly with internal product, engineering, operations, and domain experts. The goal is a system your team can understand, operate, and extend — not a permanent dependency.

Do you work beyond Vancouver?+

Yes. 1730 is based in Vancouver and works with organizations across Canada and the United States. Engagements can be remote, hybrid, or include on-site discovery.

Start a conversation

Bring the messy version.

Tell us what is slow, fragmented, manual, or too risky today. We will help find the highest-leverage place to start.

One sentence is enoughCurrent state · desired outcome · timing

A senior practitioner will reply directly.