Bike-share networks drift out of balance — bikes pile up where people ride to and run dry where people want to start. Operators usually fix this by trucking bikes around, which is expensive and always a step behind demand.
The problemTesting a different idea — nudging riders themselves to help rebalance — is risky and slow if the only way to try it is on the real network. The question was whether such a scheme would actually move the needle, and that had to be answerable before a pilot, not after.
What we did
- 01 Backtest against real trips
The approach was evaluated against millions of historical trips, so its effect could be estimated on real demand patterns rather than a toy model.
- 02 An imbalance recommender
A component that identifies where the network is going out of balance and what would help, as the basis for user-facing nudges.
- 03 Pilot simulation
A simulation of how a real-world pilot might play out, so the idea could be pressure-tested and sized before committing to it on the street.