← Selected work
C-11 Finance & investment

Stock-picks newsletter

A subscription newsletter with the parts that make it run — email automation and subscriber management — rather than a mailing list bolted onto a blog.

Real project · client withheld · outcomes discussed under NDA

  1. 01 Email automation
  2. 02 Subscriber management
  3. 03 An owned subscription surface
1730 / C-11 / Publishing pipeline Build path / 3 stages Web app

A subscription newsletter is a small business with moving parts: people subscribe and unsubscribe, and issues have to go out reliably to the right list. The writing is the visible part; the plumbing underneath is what keeps it running.

The problem

Generic tools can send email, but stitching subscriptions, list management, and automated sending into something that runs cleanly — and that the owner controls — is the actual work. Done ad hoc, it turns into manual effort every issue.

What we did

  1. 01
    Email automation

    Automated sending so issues go out reliably, instead of being assembled and sent by hand each time.

  2. 02
    Subscriber management

    Subscriptions and list management handled as part of the system, so who receives what is kept straight without manual bookkeeping.

  3. 03
    An owned subscription surface

    The subscription and sending pieces built into the product, rather than scattered across disconnected third-party tools.

Relevance

Where this pattern applies.

  • Subscriptions, lists, and email sending are being held together manually or across disconnected tools.
  • A small publishing operation needs reliable automation that one owner can run.
How we would start

A comparable engagement starts with the subscription and sending backbone — the part that has to be reliable — then layers the rest of the product on top once issues go out cleanly on their own.

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